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InSync Technologies LLC
:: Fast Moving Information for a Fast Moving Business
Burger King
NZ currently has 65 restaurants in New Zealand and continues to expand and develop
new restaurants every year. In March 2004 the brand celebrated its
10-year anniversary in New Zealand. With this type of expansion
and consolidation in an extremely competitive and fast-moving business,
Dennis Jones, Managing Director, and Mark Backhaus, Director of
Development needed to keep their thumbs on the pulse of the business.
With their original paper-based system, they simply couldn’t keep up. “One year ago,” says Jones, “we had lots of data but our problem was that when
we produced reports from our (then) 59 restaurants, we had a pile
of papers. We did not have information on a daily or weekly period
for the decisions that needed to be made. Clearly, we needed to
upgrade our system.” “Our primary goal was to get a handle on this information,” says Jones. “Plus
we wanted the information to be presented in a single interface
which would be available to all of our managers as well as the
Directors. We wanted a system that would allow us to look at information
in a timely manner so that we could react quickly to market forces.”
 The
Right Solution
“We looked at other products and the people associated with them,” says Zane
Devy, IT Manager at Burger King NZ, “but they were mostly about
selling a product. iQ4bis Inc., the team that implemented the
iQ4bis system for us, first looked at our needs and tried to help
us build our business. The iQ4bis software did everything we wanted.
iQ4bis looked to be the best solution for saving us time and money.”
“We had some very specific requirements,” continues Devey. “First and foremost
we wanted to reduce the amount of time we had to spend preparing
analyses. We needed the ability to quickly assimilate the data,
monitor developments and then react to things straightaway on
a daily basis. Our marketing team wanted to be able to monitor
the cost-effectiveness of their promotions. Plus our individual
restaurant managers needed the ability to keep a closer eye
on their stores. iQ4bis addressed all of these needs and more.”
A Fast Solution
The implementation went extremely smoothly. “iQ4bis Inc. was great to work with
during and after implementation,” says Devey. “We needed support
or some special help they would come right out to see us, generally
the same day. The people I have dealt with at iQ4bis have been
fantastic and there are some bright sparks working there. They
have offered us a lot of opinions and ideas that have saved
us time and money. 
Training has also gone very well. “Initially, only a select few were formally
trained,” adds Devey, “but the system is so simple that there was
really little need for prolonged training. In fact, most of our
managers and all of the Directors are now regular users. Management
is keen on the system which is and added incentive for everyone
to take advantage of the benefits iQ4bis offers. We’ve found that once our people see how easy it is to use iQ4bis and the value
of the information it produces, they become enthusiastic users.”
“Since implementation,” says Jones, “our accessibility to data is light years
better. It seems natural now that this type of information is available.
It has made decision-making more accurate and faster as the process
is based on what we know versus what we thought we used to know.
Plus because the information is delivered in a standardized graphical
interface, we can identify patterns and trends very easily.” Since the initial implementation, Burger King NZ has added iQ4bis Analysis Web
which has significantly improved access to the system. “All of our
field staff now has access to the modules via the internet,” says
Jones, “and they can use the system from any browser. This gives
each person far more individualism in how they analyze information.
And for the management team, within 20-30 minutes we can get a fairly
comprehensive picture of what is going on anywhere in the company,
whether it be on a daily, weekly or monthly basis.”
The Right Benefits
Customization has provided even more benefits for Burger King. “We can define
what we think is important and then develop that within the individual
views,” says Jones.
“Companies are beginning to have more and more data available to them but it
is extremely important to make sense of it all. iQ4bis addresses
that challenge.” iQ4bis has already made a huge impact with Burger King. “The Wastage Module alone
has saved us approximately $500,000 annually,” says Jones. “The
improved information we get from the view has allowed us to
reduce our wastage across the board by 0.5%. When you deal with
the volumes that we do this leads to big dollar savings. The data
was already in our system, but before iQ4bis, we couldn’t get
a handle on it. Any company that needs to know what is going on
can benefit from using iQ4bis.”
As a result of the success in New Zealand, Burger King Australia has also adopted
iQ4bis as their Business Intelligence system of choice. “We are extremely happy with the product,” concludes Jones. “iQ4bis has made a
big difference regarding the way we feel about our business because
we have a much better understanding about what is happening
around us. Most of our data, such as payroll and Finance, can
be viewed from the iQ4bis interface quickly and easily. Plus we
can even incorporate data from our Mystery Shopper programs
which provides us invaluable feedback from customer perspective.
All in a standardized format across the company.
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“As a product, we’d
rate iQ4bis a 10 out of 10.”
Dennis Jones, Managing
Director, Burger King NZ
Who Uses iQ4bis in Burger King NZ
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Individual Restaurant Managers
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Saved $500,000 within the first 12 months
on reduced wastage
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Provides customized analyses on a daily,
weekly and monthly basis
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Enhances and speeds decision-making processes
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Enables marketing department to more closely
monitor cost-effectiveness of promotions
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Microsoft SQL Server 2000
Key Reasons Burger King Selected Business
Intelligence for JD Edwards:
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Standardized, graphical interface for key
burger King performance metrics
‘Light years’ ahead of original paper-based
system
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Provided access to both company Directors
and individual restaurant managers
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iQ4bis, Inc., the implementation partners,
addressed Burger King’s business needs from the outset
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